Over the last year, I've lost count of how many conversations have started with, "We really need to use AI more." It's an understandable reaction. Every week there's another breakthrough model, another AI product promising to save hours of work, and another company talking about how AI has transformed the way they operate. But I've started to think that's the wrong conversation to have. Before asking where AI fits, it's worth asking a much simpler question. How does work actu

One of the more interesting things I've noticed over the past couple of years is that AI hasn't made me value expertise less. If anything, it's had the opposite effect. When tools like ChatGPT first appeared, there was a lot of talk about expertise becoming less important. If anyone could generate decent code, write a legal document or produce a business case in a few minutes, surely the advantage of having years of experience would start to disappear. I can see why people th

I find it interesting how quickly "AI transformation" has become synonymous with "everyone has ChatGPT now." Those aren't really the same thing. If anything, ChatGPT reminds me of the early days of Excel. It made millions of people individually more productive, but it didn't fundamentally change how businesses operated. You still had the same approval processes, the same meetings, the same handovers and the same bottlenecks. You just had nicer spreadsheets. I wonder if we're